Research on Marketing Countermeasure of Shaoshan’s Red-tourism
Luo Xi, FANG Shi-min
(Tourism Department, Xiangtan University, Xiangtan 411105,China)

[Abstraction]: According to the important indication of CNTA(china National Tourism Administration) regarding “actively developing red-tourism” , china will launch a “red-tourism” drive this year which has now become national-wide popular. Shaoshan, as a relatively effectively red-tourism destination, also begin to attract everybody's “eyeball”, this is Shaoshan’s opportunity of tourism development , Shaoshan should pay attention to market-oriented, see the traveller's potential demand clearly, make the competitive red-product, and stress the characteristic of the red- products, reinvent the red-tourism’s image, which would gradually set up the head position of Shaoshan’s red-tourism. The text is start of marketing, discussing how to develop Shaoshan’s red-tourism.
[Key Words]: Shaoshan; Red-tourism; Travller’s demand; Marketing countermeasure