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Research on Product Strategy of Shaoshan’s Red-tourism Industry
FANG Shi-min, Luo Xi
(Tourism Department, Xiangtan University, Xiangtan 411105,China)
[Abstraction]: Shaoshan, as a representative of developing red-tourism, is now facing various difficulties in its tourism development. To overcome such unfavorable situation, the author suggests that it should start from innovating and developing Shaoshan’s red-culture, which would gradually promote its long-term development and finally set up the head position of Shaoshan’s red-tourism.
[Key Words]: Shaoshan, Red-tourism, Product development